We've all seen the post:
"Hey! I’m looking for a new job! I have skills in blah, blah, blah, and I'm interested in blah blah work. I'm looking for roles in blah blah state/country but I'm open to remote. Please retweet for further reach"
But do you ever check out the metrics for those posts? The likes? The retweets? The comments? More often than enough, whenever I see these sort of posts, I notice that the post was made 8hrs ago with 1 comment, 2 retweets and 5 likes.
And it's heartbreaking.
But sometimes on the flip-side, you'll see the same post from another person with a vastly different outcome. The post will have been made 2 minutes ago with 47 comments, 320 retweets and 570 likes. And you're probably thinking to yourself 'How in the h-e-double hockey sticks did that person receive THAT much engagement from their job seeking post?'.
It's crazy, right? I know. I see it all the time. When it comes to Twitter, a lot of what happens on there is often times pure luck. But in some cases, it's pure strategy. I'm going to focus on strategy here rather than insisting that luck is the only way to gain higher engagement when seeking a new job on Twitter.
Provide a Way to Contact You
From the moment that you send your 'I need a job' tweet, you'll need a way for people to contact you. You can't expect everyone to respond to you via a comment to the tweet. Some people would prefer to hold a discussion in private rather than publicly. The best way to go about providing a quick way to contact you is to open your Twitter direct messages (DM) to everyone. If you disable the ability for people to connect with you via DM, you're missing out on the opportunity for people to contact you in private. The great thing about Twitter is that if you open your DMs to the public, you can choose to accept or reject an incoming message.
So what about via email? If you choose to post your email address in your tweet, just be cognizant of the fact that your personal email address is now easily publicly accessible. Therefore, someone could spam your inbox or send you unwanted emails.
If you choose to direct people to your portfolio/website in your tweet, you'll want to provide a way to be contacted directly. Make sure that it displays in an easy to find manner on your website.
And if you state in your post for people to connect with you via LinkedIn, ensure that your profile is set to allow people in which you're not connected with to send you a message.
Consider Your Following
Do you need a large following to generate significant buzz around your 'I need a job' tweet? Not necessarily. Think about all of the people who go viral. If you ever happen to click on their profile and view their follower count, you'll more often see that they just barely have 1,000 followers.
So what does it take? It's more so a quality of your followers rather than the quantity. If you happen to engage frequently with individuals who have a large influence in your chosen career field, those people may actually follow your account and see your tweet OR will happen to come across your tweet (thanks to Twitter's algorithm), and may retweet your post. The moment that your tweet is retweeted, it opens the floodgates to those within their network to see your post.
But it takes time. If you join Twitter today, you can't necessarily expect to gain a healthy following overnight. You'll need to be genuine in your interactions with others and actually build relationships with people you meet on Twitter.
Ask For a Referral
If you don't have the following but have established a great relationship with someone who has a large influence in your chosen field, consider asking them for assistance. See if they could reach out to their network via a tweet highlighting who you are, your skills and what you're looking for with regards to employment. You'd be surprised by how often this actually works.
However, don't be discouraged if the individual rejects your request. More often than enough, people with large followings have a tight knit content strategy which might not leave room for 'I know someone looking for a job' posts. Respect their platform if the individual is unable to post such a tweet. It may be possible for them to connect you with someone directly rather than through Twitter.
Twitter can be a great place to find a new job - it's actually how I found mine with Microsoft. When I began searching for a new job in November, I received so much feedback via Twitter about companies that were hiring and ultimately committed to interviewing with 5 different companies. Since I had direct contact with someone at each company, it helped me bypass the whole cold applying technique and have my resume placed directly into the hands of the recruiter and/or hiring manager.
Outside of having a tweet which generated high engagement, I had a means for potential employers to view my work online. My Twitter profile contained a link to my website and from my website, you could check out my YouTube channel. By the time I actually got on the phone for an interview, someone from the company had seen my work in some capacity. This was a huge help because the work that I wanted to do aligned well with what I had been doing all along with Vogue & Code.
If you're looking for a new role, it's a good idea to turn to Twitter. Find the strategy that works best for you and don't be afraid to reach out to someone if you need help reaching a larger audience.